Eden Hazard joins Stake.com as global ambassador

The agreement forms part of Stake’s wider football marketing plans for 2026, with the operator positioning Hazard at the centre of fan-facing campaigns across its digital channels.

The company is expected to use the partnership to strengthen engagement around major football events, particularly this summer’s World Cup in North America.

Hazard retired from professional football in 2023 after a career that brought major honours in England, Spain and Europe. During his time at club level, he won the UEFA Champions League, two Premier League titles, two La Liga crowns and two Europa League trophies, while also establishing himself as one of the most influential attacking players of his generation.

His international record also gives the partnership added weight. Hazard earned 126 caps for Belgium, captained the national side from 2015 to 2023 and played a leading role in the country’s third-place finish at the 2018 World Cup.

Stake said Hazard will feature prominently in supporter engagement and brand awareness activity throughout the 2026 football season. His global reach is also a major attraction for the operator, with a combined social media following of more than 58 million across platforms, giving Stake access to a substantial international audience.

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“I’m really excited to be joining Stake at such an important time in the football calendar,” Hazard said. 

“The World Cup remains the pinnacle of our sport – the dream every player chases – and I’ve been fortunate enough to experience it on some of the biggest stages.

“Football has given me so many incredible memories, from lifting domestic and European trophies, to representing my country as captain, and making many friends along the way. Now, in this next chapter, I can’t wait to engage with fans in new and meaningful ways, sharing insights, excitement, and the pure joy of football together with Stake.

“Football fans worldwide are incredibly passionate and dedicated, and I’m delighted to collaborate with a brand that truly understands and celebrates that energy, while delivering innovative, community-focused experiences. Let’s make the journey one to remember!”