Stake F1 Team unveils Formula One’s freshest brand

As revealed here at St.codes a few days ago, there will be a new, fresh brand on the grid as Stake F1 Team makes its debut at the beginning of the 2024 Formula One season.

Stake.com, the world’s leading crypto betting site, will become the team’s exclusive Title Partner for the 2024 and 2025 seasons, taking over the exclusive naming rights of the team and establishing a first-of-a-kind brand presence in Formula One.

The unprecedented move is a continuation of the successful partnership established in 2023 and will outline new beginnings for the F1 Team, which will compete in this new identity in 2024 and 2025. The partnership’s fan-centric focus will also be complemented by Stake’s takeover of the team’s social media handles as @stakef1team, reflecting the squad’s new branding.

Valtteri Bottas and Zhou Guanyu will continue to drive for Stake F1 Team, and the stepping up of Stake’s involvement in the world of Formula One further strengthens the brand’s diverse roster of partners which also includes the likes of Canadian superstar Drake, the UFC and Everton Football Club.

Stake.com is the world’s biggest crypto betting site, boasting over five million registered users and offering sports betting, online casino games and more to players all over the world. New players can use the Stake.com code NEWBONUS when registering to get up to $3000 in bonus money.

Speaking on the launch of Stake F1 Team, Team Representative Alessandro Alunni Bravi said: “Last season represented the start of Stake’s journey in Formula One, and the brand’s new role headlining Stake F1 Team represents the natural and exciting next step on this path.

"Stake not only successfully tapped into Formula One’s growing fan base to enhance its own community; but also introduced a completely new audience to the sport, something that benefitted not only our team but also everyone else in F1.

"We had the opportunity to participate in some incredible activations with some of Stake’s ambassadors, including Argentine football legend, Sergio Aguero and Indian-Canadian rapper Karan Aujla. 2024 will be a new page and the chance to do more, better, and reach even farther: we are looking forward to an even more exciting calendar of events in this new season."

Stake.com co-founder Ed Craven added: We are thrilled with the opportunity to bring an electrifying and brand-new identity into our Formula One team, kickstarting the F1 season with a bold team name, Stake F1 Team.

"Fuelled by deep passion for speed, innovation, and pushing boundaries, we are now ideally positioned to take the team to unprecedented heights from 2024 and beyond. The upcoming years will be a thrilling ride with some mind-blowing activations planned that will redefine excitement on and off the track. Brace yourselves and stay tuned, as Stake F1 Team accelerates towards an exciting future!"

Fans are encouraged to follow Stake F1 Team on Instagram and other social media channels (@stakef1team) for exclusive behind-the-scenes content.